A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the fourth. If you missed the first three, out our September and October and November posts.
Email Tip #3 [...]

Include your URL on all your printed materials.
This may seem like a no-brainer, but it frequently gets overlooked, so make sure your business cards, stationery, brochures, and sales literature contain this important information.
Promote your Website using traditional media.
Whether you’re using display or classified ads, direct mail, television commercials, or radio spots, your URL should be [...]