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Turning Customers into Brand Ambassadors

Tuesday, 7 June 2011, 15:57 | Category : Advertising Basics
Tags : customers

3 Ways to Get Customers to Build your Business
The core of successful word-of-mouth marketing is turning customers into brand ambassadors.  Many would say it’s the core of a successful business, period.  After all, your customers are your biggest asset.  They can do more to build your business,  and your reputation, than any kind of traditional [...]

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When Saying No to New Business is Good Business

Saturday, 13 November 2010, 13:30 | Category : Customer Relations
Tags : customers

Have you ever turned down new business? If a prospective customer is asking for something beyond your means to deliver, or if your instinct just says ‘no,’ it’s probably best to let it pass.

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Is Your Website Driving Customers Away?

Monday, 22 March 2010, 15:36 | Category : Mistakes to Avoid, Web Tips
Tags : customers, website traffic

With the soft economy and highly savvy Internet consumers, your Website’s performance matters more than ever.
Today’s sites are increasingly dependent upon state-of-the-art technologies such as shopping tools, videos, games, and other interactive functions that attract attention and move visitors to action. Unfortunately, some of these highly promising features can sometimes fail to work properly, causing [...]

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Take Advantage of Down Time

Tuesday, 23 February 2010, 10:05 | Category : Tip of the Month
Tags : customers, recession

Everywhere we go lately, we hear business owners and managers saying that things are slow.  Obviously, that’s not a good thing – but, you can squeeze something positive out of this negative if you use these slow periods to your advantage.  When it’s slack, work with your team to improve operations and customer service.  Have [...]

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5 Ways to Lose a Customer

Thursday, 19 November 2009, 12:57 | Category : Mistakes to Avoid
Tags : cust, custom, customers

Here are 5 assumptions that can screw up a good customer relationship:

Assume your customers’ expectations aren’t the most important metric.
One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on Wednesday if [...]

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