Find out what your customers really want.
How? Ask them! This is the local store version of an Awareness, Attitude, and Usage study (AAU). Develop a list of questions that ask for information about your customers – how they rate your business and what they would do to make their visits with you better. Keep [...]

In this difficult economic climate even the most affluent customers are looking for bargains. At first glance that may seem to mean lower prices – but, in the final analysis, what it really translates to is value.
Value is not in the price a customer pays, it’s in the benefit they receive. So, no matter what [...]