ClearPoint President Brenda Murphree wrote a VIP guest commentary on “Navigating the Changing Landscape of Advertising” for the July-August issue of Builder+Architect.  Here’s an excerpt:
“Advertising used to be pretty straightforward.  In the words of one old-style agency guy,  ‘Advertising is what you do when you can’t go see somebody.’ You have a product or service [...]

Have you ever thought about using outdoor advertising – you know, those billboards that dot the highways and grab the attention of thousands of motorists every day? Have you wondered how to set up a contract, choose the right colors, or develop effective copy and create an attention-getting design?

Writing your own ad isn’t that difficult – right?
After all, you know your products better than anyone. And, it doesn’t take a genius to put some words on paper. That’s obvious. Just read some of the ads out there. They don’t even use proper grammar.
If that’s true, then why aren’t your ads working?
It could be [...]