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	<title>MarketLine</title>
	<link>http://clearpointmarketing.com/blog</link>
	<description>Marketing Tips, Resources, and News from ClearPoint Marketing</description>
	<lastBuildDate>Wed, 21 Jul 2010 16:09:07 +0000</lastBuildDate>
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		<title>5 Ways to Make Your Website Stickier</title>
		<description><![CDATA[In the agency business we regularly get asked by clients, “What’s wrong with my site?  I did keyword research, I put those keywords into the content, I paid for search engine marketing – so why are visitors leaving?”
If your website isn&#8217;t doing a great job at attracting the right visitors or converting them into buyers, [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/07/15/5-ways-to-make-your-website-%e2%80%9cstickier%e2%80%9d/</link>
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		<title>Top 2 Social Media Tips</title>
		<description><![CDATA[How can you get the most out of social media for your business or organization?  A big question.  While lots of factors are important, here are our top two tips:
1.  Make sure your content is high quality, relevant, and engaging.
2.  Re-purpose your content.  Use it again in different formats and on other platforms, to build [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/07/15/top-2-social-media-tips/</link>
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		<title>&#8220;Navigating the Changing Landscape of Advertising&#8221;</title>
		<description><![CDATA[ClearPoint President Brenda Murphree wrote a VIP guest commentary on “Navigating the Changing Landscape of Advertising” for the July-August issue of Builder+Architect.  Here&#8217;s an excerpt:
&#8220;Advertising used to be pretty straightforward.  In the words of one old-style agency guy,  &#8216;Advertising is what you do when you can&#8217;t go see somebody.&#8217; You have a product or service [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/07/15/navigating-the-changing-landscape-of-advertising/</link>
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		<title>Client Snapshot: Lines Unlimited</title>
		<description><![CDATA[As one of only two companies in the United States that produces laser-cut veneer inlays and panels for the high-end furniture industry, Lines Unlimited works with raw veneers and lumber from around the world to produce intricate inlaid veneers for architectural panels, custom cabinetry, and millwork, as well as for top-of-the-line furniture.
With their high-tech CNC [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/07/15/client-snapshot-lines-unlimited/</link>
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		<title>Demographics, Psychographics, Synchrographics – What the Heck are They?</title>
		<description><![CDATA[Are you amazed that retailers seem to know just when you have special needs and send you a direct mail piece with exactly the right product at precisely the right time?
The way, for example, every baby furniture retailer in the area, every disposable diaper company in the United States, and the marketing department at Parents [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/06/24/demographics-psychographics-synchrographics-%e2%80%93-what-the-heck-are-they/</link>
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		<title>Marketing Research Made Easy</title>
		<description><![CDATA[Need some research data, but don’t think you can afford it?  Basic information isn’t as expensive as you think!  One of the simplest and most economical ways of generating research data is to conduct an in-house customer survey.
Customer surveys provide basic demographic data and allow your customers to provide limited but specific input on your [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/06/24/marketing-research-made-easy/</link>
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		<title>ClearPoint Wins Design Award</title>
		<description><![CDATA[ClearPoint has just received an Award of Distinction from the Academy of the Visual Arts in its 16th Annual Communicator Awards program in the category of cover design, for Harrah&#8217;s Cherokee Casino &#38; Hotel Community Report. Communicator Awards is a leading international awards program honoring creative excellence for communications professionals.
]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/06/24/clearpoint-wins-design-award/</link>
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		<title>AAF Asheville Wins Award</title>
		<description><![CDATA[The American Advertising Federation of Asheville (AAFA), led by ClearPoint president Brenda Murphree, received a National Club Achievement Award for outstanding work in membership development at the national AAF Conference in Orlando earlier this month.  The national awards are presented annually to AAF clubs that display exceptional accomplishments in club operations, membership, public service, and [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/06/24/aaf-asheville-wins-award/</link>
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		<title>Want an Easy Way to Build Sales?</title>
		<description><![CDATA[There you sit.  You’ve got credit card in hand, visions of a new widget burning in your mind, and you can’t get anyone to answer the phone at the store where you’re trying to place your order.  Are you a bit annoyed?  Frustrated?  Downright angry?  Are you considering calling another store – or even forgetting [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/05/18/want-an-easy-way-to-build-sales/</link>
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		<title>3 Ways to Make Your Social Media Program Successful</title>
		<description><![CDATA[
Develop strategies for where your customers are hanging out – for example, niche blogs, Google groups, industry forum sites. Don’t allow yourself to become lazy and only rely on Twitter and Facebook.
Remember to make content the heart of your social media strategy. What stories are happening around your brand that make your company or products [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/05/18/3-ways-to-make-your-social-media-program-successful/</link>
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		<title>Is Your Marketing Program Underperforming?</title>
		<description><![CDATA[Just because you’ve relied on the same marketing strategies to drive your sales year after year doesn’t mean you can expect similar results in a down economy.  In fact, being complacent about your marketing program may be much more damaging to your business than it would be in a soft market.  So what can you [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/04/15/is-your-marketing-program-underperforming/</link>
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		<title>Follow up, follow up, follow up!</title>
		<description><![CDATA[Got a killer website that traps bunches of leads?  Great!  But do you turn those leads into paying customers?  If your conversation rates aren’t what they should be, maybe you’re not following up enough.  Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company.  [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/04/15/follow-up-follow-up-follow-up/</link>
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		<title>Optimize Your Site for Mobile</title>
		<description><![CDATA[Smart phones and other mobile devices are the latest creations in web communications and they are being used by more and more consumers, so make sure they have a flawless experience when they visit your site.  In a recent national study, 58% of mobile device users said that they expect sites to download as quickly [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/03/22/optimize-your-site-for-mobile/</link>
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		<title>Is Your Website Driving Customers Away?</title>
		<description><![CDATA[With the soft economy and highly savvy Internet consumers, your Website’s performance matters more than ever.
Today’s sites are increasingly dependent upon state-of-the-art technologies such as shopping tools, videos, games, and other interactive functions that attract attention and move visitors to action. Unfortunately, some of these highly promising features can sometimes fail to work properly, causing [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/03/22/is-your-website-driving-customers-away/</link>
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		<title>How to Increase Your Sales up to 35%</title>
		<description><![CDATA[Want to increase your sales by up to 35%? Ah&#8230;I thought that would get your attention.
If you think marketing is only catchy print ads and Super Bowl commercials – you’ve been watching too many rerun episodes of Bewitched.
Marketing is – write this down in indelible Sharpie – anything you do that affects your customers!!!

So, it [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/02/23/how-to-increase-your-sales-up-to-35/</link>
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		<title>Take Advantage of Down Time</title>
		<description><![CDATA[Everywhere we go lately, we hear business owners and managers saying that things are slow.  Obviously, that’s not a good thing – but, you can squeeze something positive out of this negative if you use these slow periods to your advantage.  When it’s slack, work with your team to improve operations and customer service.  Have [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/02/23/make-your-slow-times-productive/</link>
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		<title>Make Your Email Subject Lines Stronger &#8211; Part 4</title>
		<description><![CDATA[A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the fourth.  If you missed the first three, out our September and October and November posts.
Email Tip #3 [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/01/13/make-your-email-subject-lines-stronger-part-4/</link>
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		<title>5 Enemies of Small Business Success</title>
		<description><![CDATA[The road to success is full of land mines. Here are 5 that you need to avoid:
1. Later. This is a way of avoiding personal responsibility for procrastinating, so eliminate it from your vocabulary. As a reminder, write the word “later” on a piece of paper and put a big X through it. Then post [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2010/01/13/5-enemies-of-small-business-success/</link>
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		<title>Make Your Email Subject Lines Stronger &#8211; Part 3</title>
		<description><![CDATA[A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the third. If you missed the first two, check out our September and October posts.
Email Tip #3 &#8211; Make [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2009/11/19/make-your-email-subject-lines-stronger-part-3/</link>
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		<title>5 Ways to Lose a Customer</title>
		<description><![CDATA[Here are 5 assumptions that can screw up a good customer relationship:

Assume your customers’ expectations aren’t the most important metric.
One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on Wednesday if [...]]]></description>
		<link>http://clearpointmarketing.com/blog/index.php/2009/11/19/5-ways-to-lose-a-customer/</link>
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