How can you get the most out of social media for your business or organization?  A big question.  While lots of factors are important, here are our top two tips:
1.  Make sure your content is high quality, relevant, and engaging.
2.  Re-purpose your content.  Use it again in different formats and on other platforms, to build [...]

Need some research data, but don’t think you can afford it?  Basic information isn’t as expensive as you think!  One of the simplest and most economical ways of generating research data is to conduct an in-house customer survey.
Customer surveys provide basic demographic data and allow your customers to provide limited but specific input on your [...]

Develop strategies for where your customers are hanging out – for example, niche blogs, Google groups, industry forum sites. Don’t allow yourself to become lazy and only rely on Twitter and Facebook.
Remember to make content the heart of your social media strategy. What stories are happening around your brand that make your company or products [...]

Got a killer website that traps bunches of leads?  Great!  But do you turn those leads into paying customers?  If your conversation rates aren’t what they should be, maybe you’re not following up enough.  Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company.  [...]

Smart phones and other mobile devices are the latest creations in web communications and they are being used by more and more consumers, so make sure they have a flawless experience when they visit your site.  In a recent national study, 58% of mobile device users said that they expect sites to download as quickly [...]