When business is slow…..when you have merchandise to move…..when you have a special event to publicize or a new product or service you need to promote…..try texting.
Here are some tips:
1.    Make it short, specific, and very targeted. “Strap-less red slippers 50% off at  Dorothy’s Shoe Store. Today only. Open late – 7:00 pm.”
2.    Be sure [...]

How can you get the most out of social media for your business or organization?  A big question.  While lots of factors are important, here are our top two tips:
1.  Make sure your content is high quality, relevant, and engaging.
2.  Re-purpose your content.  Use it again in different formats and on other platforms, to build [...]

Need some research data, but don’t think you can afford it?  Basic information isn’t as expensive as you think!  One of the simplest and most economical ways of generating research data is to conduct an in-house customer survey.
Customer surveys provide basic demographic data and allow your customers to provide limited but specific input on your [...]

Develop strategies for where your customers are hanging out – for example, niche blogs, Google groups, industry forum sites. Don’t allow yourself to become lazy and only rely on Twitter and Facebook.
Remember to make content the heart of your social media strategy. What stories are happening around your brand that make your company or products [...]

Got a killer website that traps bunches of leads?  Great!  But do you turn those leads into paying customers?  If your conversation rates aren’t what they should be, maybe you’re not following up enough.  Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company.  [...]