There you sit.  You’ve got credit card in hand, visions of a new widget burning in your mind, and you can’t get anyone to answer the phone at the store where you’re trying to place your order.  Are you a bit annoyed?  Frustrated?  Downright angry?  Are you considering calling another store – or even forgetting [...]

Just because you’ve relied on the same marketing strategies to drive your sales year after year doesn’t mean you can expect similar results in a down economy.  In fact, being complacent about your marketing program may be much more damaging to your business than it would be in a soft market.  So what can you [...]

With the soft economy and highly savvy Internet consumers, your Website’s performance matters more than ever.
Today’s sites are increasingly dependent upon state-of-the-art technologies such as shopping tools, videos, games, and other interactive functions that attract attention and move visitors to action. Unfortunately, some of these highly promising features can sometimes fail to work properly, causing [...]

The road to success is full of land mines. Here are 5 that you need to avoid:
1. Later. This is a way of avoiding personal responsibility for procrastinating, so eliminate it from your vocabulary. As a reminder, write the word “later” on a piece of paper and put a big X through it. Then post [...]

Here are 5 assumptions that can screw up a good customer relationship:

Assume your customers’ expectations aren’t the most important metric.
One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on Wednesday if [...]