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Reaching Your Target Through Direct Mail

Thursday, 13 August 2009, 11:55 | Category : Advertising Basics
Tags : direct mail

It’s one of the most effective forms of “getting the word out”.  It has one of the highest return rates of any kind of marketing.  It can be targeted directly to your target audience in any geographic area you choose.  It can be surgically crafted to elicit a response.  And you can easily and accurately [...]

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Outdoor Advertising 101

Tuesday, 21 July 2009, 13:44 | Category : Advertising Basics
Tags : advertising, billboard, poster

Have you ever thought about using outdoor advertising – you know, those billboards that dot the highways and grab the attention of thousands of motorists every day? Have you wondered how to set up a contract, choose the right colors, or develop effective copy and create an attention-getting design?

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