Need some research data, but don’t think you can afford it?  Basic information isn’t as expensive as you think!  One of the simplest and most economical ways of generating research data is to conduct an in-house customer survey.

Customer surveys provide basic demographic data and allow your customers to provide limited but specific input on your products and services.  You can print up small survey cards at very little cost – even do it in the office, if you have a good printer – then give them to customers at checkout or tuck them into invoice mailings.

Or, instead of printed cards, you can do an on-line survey through your website, or send out email surveys using one of the many free services available online.

Either way, don’t forget to offer an incentive to participate, such as registration in a giveaway or a simple coupon freebie.

If you have questions about setting up an in-house research program, contact ClearPoint at info@clearpointmarketing.com or call 828-253-7255.