Are you amazed that retailers seem to know just when you have special needs and send you a direct mail piece with exactly the right product at precisely the right time?
The way, for example, every baby furniture retailer in the area, every disposable diaper company in the United States, and the marketing department at Parents [...]

Need some research data, but don’t think you can afford it?  Basic information isn’t as expensive as you think!  One of the simplest and most economical ways of generating research data is to conduct an in-house customer survey.
Customer surveys provide basic demographic data and allow your customers to provide limited but specific input on your [...]

ClearPoint has just received an Award of Distinction from the Academy of the Visual Arts in its 16th Annual Communicator Awards program in the category of cover design, for Harrah’s Cherokee Casino & Hotel Community Report. Communicator Awards is a leading international awards program honoring creative excellence for communications professionals.

The American Advertising Federation of Asheville (AAFA), led by ClearPoint president Brenda Murphree, received a National Club Achievement Award for outstanding work in membership development at the national AAF Conference in Orlando earlier this month.  The national awards are presented annually to AAF clubs that display exceptional accomplishments in club operations, membership, public service, and [...]