There you sit.  You’ve got credit card in hand, visions of a new widget burning in your mind, and you can’t get anyone to answer the phone at the store where you’re trying to place your order.  Are you a bit annoyed?  Frustrated?  Downright angry?  Are you considering calling another store – or even forgetting [...]

Develop strategies for where your customers are hanging out – for example, niche blogs, Google groups, industry forum sites. Don’t allow yourself to become lazy and only rely on Twitter and Facebook.
Remember to make content the heart of your social media strategy. What stories are happening around your brand that make your company or products [...]