Just because you’ve relied on the same marketing strategies to drive your sales year after year doesn’t mean you can expect similar results in a down economy.  In fact, being complacent about your marketing program may be much more damaging to your business than it would be in a soft market.  So what can you [...]

Got a killer website that traps bunches of leads?  Great!  But do you turn those leads into paying customers?  If your conversation rates aren’t what they should be, maybe you’re not following up enough.  Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company.  [...]