A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the third. If you missed the first two, check out our September and October posts.

Email Tip #3 – Make a Big Promise.
A big bold promise can get your readers’ attention.  Putting a question mark after the promise can help alleviate the readers’ inherent skepticism.

For example:  Safely lose 10 pounds in one week?