A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the third. If you missed the first two, check out our September and October posts.
Email Tip #3 – Make [...]

Here are 5 assumptions that can screw up a good customer relationship:

Assume your customers’ expectations aren’t the most important metric.
One of the biggest mistakes business owners make is setting unrealistic goals that exceed the customers’ expectations – over promising.  For example, if a customer needs something on Friday, don’t promise to deliver on Wednesday if [...]