A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the second.  If you missed the first one, check out our September post.

Email Tip #2 – Be Mysterious.
Arouse your reader’s curiosity.  Hint at what you’re offering – but withhold the full answer in your subject line.

For example:  The Most Profitable Product to Sell Online. What is it?  You won’t know until you open the email and find out!