With over 400 million websites now to compete for your readers’ attention, what can you do to keep them around?

1. Focus on the main message.
The reality is that web surfers can only focus on one thing at a time.  So, even though you probably have a lot of great stuff on your site, stick to your main message – and make sure that it’s absolutely clear to your viewers.

2. Make your message count.
Look at your main message.  Does it address the needs and desires of your target audience?  Remember, an effective website is one that tells a potential customer what your product or service can do for them.  So make sure it does.

3. Involve your viewers.
Today’s viewers generally respond better to sites that provide something for them to do.  Use forums, blogs, or other ways to connect them to your company and to other consumers who share their interests.

4. Give them a reason to come back.
Let your viewers know that you regularly update your site with interesting and helpful information and they’ll be more likely to return.  The more visits – the more chances for you to sell.

Just remember, 10 seconds is all you have to hook a viewer and keep them online.  So be sure you do everything possible to make that brief time interesting and on-message.  And don’t forget to collect contact information at your site.  Even 10 seconds is enough time to develop qualified leads that can turn into sales.