With over 400 million websites now to compete for your readers’ attention, what can you do to keep them around?
1. Focus on the main message.
The reality is that web surfers can only focus on one thing at a time.  So, even though you probably have a lot of great stuff on your site, stick to [...]

A lot of MarketLine subscribers have told us they’re concerned that their emails to customers are not getting opened, so we’ve been giving you some tips on how to make your email subject lines stronger. Here’s the second.  If you missed the first one, check out our September post.
Email Tip #2 – Be Mysterious.
Arouse your [...]