Here are some statistics that can be helpful when planning a social media program for your business:

• Only 5% of Americans use Twitter, while 48% use FaceBook or MySpace
• Males make up 60% of Twitter users – 40% of the traffic is from the U. S., while 60% is international
• 51 % of Americans don’t use FaceBook, Twitter, or MySpace
• 52% of females have a FaceBook or MySpace account, compared to only 45% of males
• 24% of 55+ year olds have a FaceBook or MySpace account (Surprised?)