Include your URL on all your printed materials.
This may seem like a no-brainer, but it frequently gets overlooked, so make sure your business cards, stationery, brochures, and sales literature contain this important information.
Promote your Website using traditional media.
Whether you’re using display or classified ads, direct mail, television commercials, or radio spots, your URL should be [...]

Find out what your customers really want.
How? Ask them! This is the local store version of an Awareness, Attitude, and Usage study (AAU). Develop a list of questions that ask for information about your customers – how they rate your business and what they would do to make their visits with you better. Keep [...]

Okay, believe it or not, a new study by the University of Melbourne’s Department of Management and Marketing found that surfing the Internet for fun in the office increases productivity by nine percent. Dr. Brent Coker, who authored the study, suggested that “People need to zone out for a bit to get back their concentration.”

So, [...]