In this difficult economic climate even the most affluent customers are looking for bargains. At first glance that may seem to mean lower prices – but, in the final analysis, what it really translates to is value.
Value is not in the price a customer pays, it’s in the benefit they receive. So, no matter what [...]

No one can doubt that Winston Churchill faced some of the most tumultuous times in history. And, no matter what difficulties your business is facing now, it’s unlikely they are as insurmountable as the storms of World War II that faced the British Prime Minister. But, through all his periods of trial and doubt it [...]